Levis 501 Revisited
Denim and jeans-wear has become a well known everyday-uniform of modern society. So well known that it is almost impossible to create innovative jeans design. So instead of moving away from the well known and inevitable, I challenged myself to use the famous denim classics; Levi’s 501, The Sawtooth Shirt, The Lee Overalls, and The Stormrider Jacket, to my advantage. Upcycling the idea of something old. The aesthetics is inspired by the exhibition “Nyupptäckt fotografi” (Innovative Photography) at Malmö Konsthall (fall 2011) featuring Walead Beshty and László Moholy-Nagy.