THE ZEROWASTE CUT - a way in sustainable fashion

Alberte Laursen Rothenborg
21 Nov 2011
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Sustainability is often simplified to "do less harm”, by for example replacing conventional cotton with organic. But sustainability is a much greater issue, and organic textiles will not save the fashion industry. So how can designers rethink the design process, to make sustainability a natural part of product, production and design?

In the production of a dress, 15-20% of the fabric ends up on the cutting room floor. An interesting turn of events, since our dress history shows garments constructed with minimal or zero waste, like the kimono, toga and danish farmer shirts.

Inspired by history and the Japanese dress tradition, I created a collection with zero waste. The 2 visualised silhouettes represents the archetypes of the Geisha and Samurai, expression the duality of masculinity and femininity. The dualism is furthermore expressed in black and white graphic prints and dynamic layer-on-layer outfits. The styles are simply constructed in oversize cuts, which eliminates the concept of sizes. Designed in mono material the clothes can be recycled or biodegraded in a closed-loop-system.