Timex rebranding

helenmak
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24 Dec 2013
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description

This project was to re-brand Timex, a brand of watches who have been set up since 1854. My idea was that I wanted to portray the brand to be reliable and it has always been there for people throughout history. The sun brings life, used throughout history to tell the time and is always there for living things.

BRIEF: To re-brand Timex watch company.
RESPONSE: Idea of how Timex has a strong history and it is reliable, which is similar to the sun because throughout history it has been used to tell the time and it is always reliable.

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