Anne Sofie Madsen Scenography aw12

Line Falk
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07 Feb 2012
DAY 1 RESEARCH 
Fringe patterns from Anne Sofie Madsens collection and research pics of other fringe scenographies.
DAY 1 RESEARCH
Fabric samples and cutting patterns from the collection
DAY 1 RESEARCH
Pics of all the bright catwalks from ss12. Beneath video stills from ASM ss12.
DAY 2 IDEA GENERATION 
While waiting for exact measures of the venue and the backdrop construction I played with paper fringes.
DAY 2 IDEA GENERATION 
Dialogue with KVADRAT, agreeing it's impossible to send fabric samples within time. We need to choose fabrics right away. I asked for varied fabrics in the colors white, beige, grey, gold, silver, brass and dark blue nuances. They were retrieved from the storehouse and sent to Copenhagen the same evening. Freight duration 3 days.
DAY 3 RESEARCH 
Meeting on café with project manager, going over the problems on a napkin. Still in need of precise drawing over the building and existing backdrop construction on which my scenography is to be mounted.
DAY 3 RESEARCH 
Project manager sends the only available drawing over the venue. Impossible to conclude how tall the backdrop is. 

The construction will not be built until one day before the actual show, so there is no possibility whatsoever to measure the construction in time myself.
DAY 3 IDEA GENERATION 
Hoping the backdrop is 4 m tall counting on what most people can remember from the last fashionweek. Calculation of materials and minimum fabric dimensions.
DAY 4 IDEA GENERATION 
Color arrangements sketch, cold version.
DAY 4 IDEA GENERATION 
Color arrangements sketch, warm version.
DAY 4 IDEA GENERATION 
Worst case scenario. If we only had white fabrics.
DAY 5 IDEA GENERATION 
It's monday and the show is on thursday. I had 3 days to complete the scenography, without knowing how much fabric I was receiving.
DAY 5 IDEA GENERATION 
The fabrics arrived. Photo-color-testing, fire-testing and fray-testing.
DAY 6 PRODUCTION 
New problem: the work studio I was promised was suddenly in use by others. I needed a new place quickly with lots of floor space. The whole day went by before the team could find another space. While waiting for answers I tried to do some fabric calculation of how the pieces I received could be spent the best way with the least waste, and still getting and aesthetically pleasing backdrop.

At the end of the day I had the choice to give up the project or to take the action into my own hands. I moved all the fabric rolls across the city to my own shared office space as the last minute resolution.
DAY 6 PRODUCTION 
Dividing and arranging the fabric pieces. Since I had no information on how many meters each fabric roll contained I needed to either measure them all, make an estimate or just go with the flow and find a solution when a roll would end.
DAY 6 PRODUCTION 
Planning the setup of the fabric pieces. At this point I said to myself: this is NOT going to take the whole night.
DAY 6 PRODUCTION 
Exact measurements of each fabric cutting.
DAY 6 PRODUCTION 
Exact measurements of each fabric cutting.
DAY 6 PRODUCTION 
Getting 4 girls from the studio over to cut all the pieces as fast as human possible. A lot of thanks to Julie, Sarah Mi, Hannah, and Viktoria. Couldn't have done it without you.
DAY 6 - 7 PRODUCTION 
At the end of wednesday - the last day before showday, Rebecca arrived to give a hand with the cutting and mounting. We sent Viktoria and Hannah home to sleep, and Julie, Sarah Mi and Rebecca stayed the whole night until dawn with me.
DAY 7 PRODUCTION 
Thank you thank you thank you Sarah Mi, Julie and Rebecca! I know it took a lot of blisters and dizzyness. Sorry!
DAY 7 PRODUCTION 
Mounting the fringes on base-molton piece.
DAY 7 PRODUCTION 
1 hour before pick-up.

Both Rebecca and went home for a quick shower at 7 o'clock while I stayed behind to do the last stitches before the pick-up car came.
DAY 7 PRODUCTION 
Note system. The brain works surprisingly slow and gets easily confused without a good system when you haven't slept for 30 hours.
DAY 7 PRODUCTION 
Cryptic notes showing where the different fabric pieces went in the great arrangement .
DAY 7 PRODUCTION 
One hour before showtime. Made a quick plan for setting it up on the existing backdrop. We had 20 minutes for this.
DAY 7 SHOW
And we made it. Thanks to the wonderful guys that helped me; Rasmus Brøndsted and Allan among others.
DAY 7 SHOW
DAY 7 SHOW
DAY 7 SHOW
DAY 7 SHOW
DAY 7 SHOW
DAY 7 SHOW
DAY 7 SHOW
DAY 7 SHOW
DAY 7 SHOW
20 minutes of show. Taking the whole thing down again.
DAY 8 PRESS
Anne Sofie Madsen had good reviews and nice pictures.
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description

A scenography in 7 days.

I made the scenography backdrop for Anne Sofie Madsens AW12/13 show this fashionweek in February.

The inspiration for the collection to which the scenography was designed for was Innuit Culture mixing with Victorian Fashion Aesthetics.

I tried to to accomplish a sense of a female tupilak spirit face appearing in a snowy montain landscape expressed in almost victorian curtaindrape-resembling fabric fringes. The fringe patterns are inspired directly from certain styles in the collection, that can be encountered on Anne Sofe Madsens homepage: www.annesofiemadsen.com

The fabrics are generously sponsored by KVADRAT.

comments

saralillie

Hurra for et gennemført, smukt resultat, hurra for is i maven, hurra for all nighters og for at se hvordan jeres hårde arbejde betalte sig!

Line Falk

Fedt at høre Alberte! Det var Rebecca der stod bag alle de velkendte hjælpere, og det er også hendes fortjeneste at jeg kom til at lege med scenografi
: )