Welcome to Naverland
In Naverland the men carry their baggage with them at all time
Some men have a lot
Others carry a little
Some men proudly show off their baggage
Others need to keep it hidden
Both are possible in Naverland...
Naverland is the title of my master project.
I have created a concept based on the duality of the word baggage. The project aims to explore how baggage practically and figuratively can be transferred into a menswear collection.
The focal point of the collection is functionality. The expression of the collection has emerged from a structured placement and repetition of pockets, which support the concept created from the duality of baggage.
The collection is targeted towards the modern man, who appreciates the personal expression in comfortable clothing. He values functional details and elaborate workmanship combined with a selection of fabrics that lets him stand out from the crowd.