The 'Zeitfact' Project
The ‘Zeitfact’ Project
— 'The New Horizons of Memory'
Editorial concept & graphic design
My graduation project explores the potential of merging an socially-engaged critical design approach to a visual communication design. The key motivation has been to research, question and reflect on our growing dependency on “mnemonic” digital technology, in the sense of our modern society’s fast-growing symbiotic relationship to digital “memoirs”, viral networks and synthetic ‘memory’ storage devices. The book series aims to connect with people interested in modern contemporary culture, and to stimulate awareness on how technology effects our modern way of life. The thematic angel of the “1st edition” prototype reflects on the concept of memory “outside our minds” (a.k.a. Exomatic Memory), our ‘collective’ and “individual” memory in the pre- and post-digital Era (The Information Age), and reflects on how its continuous growth, “flux” and influence has effected our culture and more specifically how it connects to our patterns of perception, identity and social interaction. The book series aims to connect with people interested in modern contemporary culture, and to stimulate awareness on how technology effects our modern way of life. The main challenge of the project has been the realisation and “curational” editing process of the “1st edition” prototype and the design of the editorial angle and visual expression of the book series.
The book features three main sections with various contributors that treats the theme in a practical, a theoretic and a critique- based perspective, respectively. Each section is divided by visual interludes, which primary concern has been to address the thematic angel in a visual, critical and unconventional way. The book format is 215x310mm, perfect bound, with a folded cover, which can be turned into a “content”-referential poster. The special fold also works as an insert for an indexed bookmark (back) and separates the front titel from the cover illustration forming a special band across the front cover. The format is in reference to Jan Tschichold’s Golden ratio for page harmonics (2:3), and the ‘Van De Graf’ canon. Special grid layouts have also been drawn according to the canons and principles of Hans Rudolf Bosshard and Josef Müller-Brockmann. The overall visual expression refers to Aby Warburg’s “Mnemosyne Atlas”, a visual based way of rethinking the information architecture of a library, and the data aesthetics of the very first “electronic brains” (personal computers) for commercial use.
Realised with the help of Arctic Paper SA & Majgren Bogbinderi.